Let’s Build Your Spray Tan Business.

Everything They Didn't Teach You in Spray Tan Certification.

You've learned how to spray. Now let's build the business that books clients.

Whether you're just starting your spray tan business or you've been struggling to attract consistent bookings, this one-on-one business intensive is designed to help you build a brand that stands out, gets found online, and turns inquiries into paying clients.

With over eight combined years in the luxury med spa and spray tanning business, we have created a check list of what your business needs to thrive (and they are not talked about widely in most spray tan education and certification courses).

This is not a downloadable course. This is a real person teaching you section by section so you can ask questions in real time and understand exactly what you need to do in order to get your business on the map (literally).

Available virtually via Zoom or in person in the Richmond, VA area.

Meet your educator, Lexie…

Instead of simply teaching you how to spray tan, I teach you everything I wish someone had taught me.

Over the last four years I've built a successful luxury mobile spray tan business serving the Richmond, Virginia area while balancing motherhood and growing multiple income streams.

My goal is to help artists avoid expensive mistakes and feel confident from day one.

You'll learn the "why" behind every technique—not just memorize a routine.

Hi, I'm Lexie.

I'm the owner of Glow Girl Tanning, a luxury spray tan business serving Richmond, Virginia and surrounding areas.

After years in marketing and business development, I combined my passion for branding, education, and beauty to build a business focused on creating exceptional client experiences.

Now I'm passionate about helping other artists build businesses they truly love.

My approach blends:

  • Luxury client experience

  • Business strategy

  • Marketing education

  • Technical spray tan knowledge

  • Real-world experience

Is this course for you?

✔️ You're newly certified and don't know what to do next.

✔️ You're getting certified soon and want to launch correctly.

✔️ You've been spray tanning but aren't getting enough bookings.

✔️ You don't know how to market yourself.

✔️ You feel overwhelmed by websites, Google, SEO, and social media.

✔️ You're ready to treat your spray tan business like a real business.

What We'll Cover In This Course:

  • Build a brand people remember—not just another spray tan page.

    • Brand positioning

    • Target audience

    • Brand colors

    • Logo feedback

    • Instagram audit

    • Content pillars

  • Stop guessing your prices. We'll calculate:

    • Service pricing

    • Mobile fees

    • Packages

    • Memberships

    • Retail opportunities

    • Cost per tan

    • Profit margins

  • We'll walk through your website together.

    Topics include:

    • Homepage structure

    • Booking flow

    • SEO basics

    • Calls to action

    • Google indexing

    • Local landing pages

    • Bridal pages

    • Mobile optimization

  • One of the biggest missed opportunities for spray tan artists.

    We'll cover:

    • Setup

    • Categories

    • Keywords

    • Reviews

    • Photos

    • Ranking locally

    • Google Maps optimization

  • Learn how clients actually find you.

    We'll discuss:

    • Instagram strategy

    • Facebook

    • TikTok

    • SEO

    • Google Reviews

    • Referrals

    • Email marketing

    • Partnerships

    • Bridal marketing

  • We'll simplify the "business stuff."

    Including:

    • LLC basics

    • Insurance

    • Booking software

    • Policies

    • Waivers

    • Client communication

    • Taxes

    • Supplies

    • Systems

What You Will Leave With:

The Investment

  • Your program covers:

    • Legal + business setup

    • Money, pricing + profitability

    • Business model + offer design

    • Branding + positioning

    • Your digital business stack

    • Website + online presence

    • Marketing + client acquisition

    • Client experience + retention

    • Policies + boundaries

    • Operations + systems

    • Numbers + business management

    • Your launch + first 90 days

    • Course worksheets, checklists, templates and business-building resources

  • Take the brand strategy you develop during Spray Tan MBA and turn it into a cohesive visual identity that's ready to launch.

    Your Custom Branding Package includes:

    • Custom primary logo

    • Secondary logo or submark

    • Curated brand color palette

    • Coordinating font selections

    • Overall visual brand direction

    • Mini brand guide

    • Final logo files for web, social media and print

    • One round of revisions

  • Launch with a professional library of images created specifically for your new brand.

    Your Branding Photoshoot includes:

    • Up to 60 minutes of photography

    • Multiple looks and setups

    • Professional portraits and headshots

    • Spray tanning action and service shots

    • Equipment and product detail shots

    • Lifestyle and behind-the-scenes content

    • Images for your website and social media

    • 25–35 professionally edited images

    • Shoot locations, scheduling, and availability may vary. Pricing applies to locations within 20 miles of Richmond, VA. Additional travel fees may apply to locations outside this radius.

Invest in Your Skills. Invest in your knowledge. Elevate Your Business.

Take the next step toward your goals with education designed to help you grow with confidence. Contact us below to learn more about our training options and discover which experience is right for you.

Please fill out the form below and Lexie will be in contact with you to schedule your intro call and learn more about your business.